Introduction to Digital Product Management

Discover the field of product management through real-life examples and case studies. Glean insights from our guest speakers and instructors who share their learnings and industry best practices.

Upcoming Courses 

21 Oct 2021

In person

 
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LEARN WITH US

Be at the intersection of business viability, technical feasibility and best in class customer experience. Designed for non-technical executives, this course will provide an understanding of product management and the roles that product managers play.

 

Learn how companies like Netflix and Nissan embed data analytics into their product life cycle and are using data to guide decision making. 

 

Taught by industry practitioners, we blend theory with real life examples to make product management come alive.

COURSE OBJECTIVES

By the end of the course, participants will be able to:

  • Grasp the fundamentals of product management 

  • Recognise the different roles that a product manager plays 

  • Apply frameworks to manage the product life cycle

  • Explore product management in their organisation 

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COURSE OUTLINE

Module 1: Introduction to product management

Module 2: Designing the product roadmap and writing proper documentation 

Module 3: Aligning product with business needs 

Module 4: Data-driven approach to product management 

Module 5: Case study and guest speaker series

COURSE DURATION

2 days; 9am to 5pm

COURSE FEES AND FUNDING

SG2,140* (as low as SGD242* after maximum funding)

*T&Cs Apply. 

WHO SHOULD ATTEND

Non-technical executives from technology companies who: 

  • Are informally taking on product management responsibilities 

  • Need to work closely with product management teams

  • Want an overview of product management 

LEARN FROM INDUSTRY EXPERTS

Benedict Khong, 

Technology Consultant

Our instructors and guest speakers are industry practitioners who bring in-depth experience from the field to the classroom. Learn about product management fundamentals and discover how to apply it in your organisations.

 

Our principal instructor for this course is:

 

  1. Benedict Khong, Technology Consultant. Ben previously worked at Funding Societies where he helped to grow the business from Series A to C, taking on technical (Head of Data Analytics) and product (Head of Digital Lending) roles along the way.