Learn with SMU Academy
Learn about social media marketing, viral marketing and how these can help deliver a message
Understand how to integrate offline and online marketing mechanisms for the best output
Explore the digital brand building process
SKILLS YOU'LL GET
With the rise of the digital age, companies are faced with more competition than ever before, with marketing playing a major role in a brand's success.
In a recent McKinsey survey, 83 percent of global CEOs said they look to marketing as a major driver for most if not all of a company's growth agenda. The rapid development of technology has made marketing inherently more complex which has resulted in more risk but also more reward for savvy campaigns.
This module aims to empower participants with the integral marketing concepts, frameworks, and techniques needed to be successful in the modern world.
1-Day: 9am to 5pm
WHO SHOULD ATTEND
Marketers, marketing professionals
Individuals seeking to gain an understanding in Marketing
Professionals exploring the potential applications of Marketing
COurse FEES AND FUNDING
SGD1,080.00* (as low as SGD 124.00* using SkillsFuture Credits)
LEARN FROM INDUSTRY EXPERTS
Our instructors and guest speakers are industry practitioners who bring in-depth experience from the field to the classroom. Navigate the complex marketing landscape with them.
Our principal instructor for this course is:
Megan Yulga is a veteran of brand building and growth hacking. Passionate about sharing her experiences and her drive for marketing, Megan is a marketing expert who delivered highly valued speeches at events like the Mumbrella 360 Asia and Marketing Magazine conference.
Formerly, Megan is the head of the creative shop at Circles.life, the new telco operator that launched in Singapore after 17 years. As the core to success, she partook in the brand conceptualisation to the launching process while leading the brand’s outreach to a global scale to Taiwan, Australia, Indonesia and more. She serves internal clients and establishes global brand strategies across channels. Her competence includes campaign strategy, end-to-end execution, PR, social, digital advertising, video, graphic design, UI/UX, web & CX.
As a social learning champion, Megan is currently the Head of Marketing at Tigerhall, where she pilots the global marketing team to attain outstanding business results globally. Working closely with various departments to develop and create new product launches, thought leadership and solution showcases.