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Tech & Fintech marketing: the right strategies for success

Explore how marketing has grown and evolved with the ever-changing media landscape.
Find out how businesses can utilise successful marketing strategies to grow their brand today!

Brought to you together by SMU Academy 


Learn with SMU Academy

Learn about social media marketing, viral marketing and how these can help deliver a message

Understand how to integrate offline and online marketing mechanisms for the best output

Explore the digital brand building process

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Technology Ecosystem

Upcoming Course

21st August 2024

1 Day; 9am to 5pm

SGD 1,080* (as low as
SGD 124 after max. funding from SkillsFuture Credits)




With the rise of the digital age, companies are faced with more competition than ever before, with marketing playing a major role in a brand's success.


In a recent McKinsey survey, 83 percent of global CEOs said they look to marketing as a major driver for most if not all of a company's growth agenda. The rapid development of technology has made marketing inherently more complex which has resulted in more risk but also more reward for savvy campaigns.


This module aims to empower participants with the integral marketing concepts, frameworks, and techniques needed to be successful in the modern world. 

Mkting Overview
Mkting Course Outline


1-Day: 9am to 5pm


  • Marketers, marketing professionals

  • Sales professionals

  • Individuals seeking to gain an understanding in Marketing

  • Professionals exploring the potential applications of Marketing


SGD1,080.00* (as low as SGD 124.00* using SkillsFuture Credits)

Mkting Experts


Our instructors and guest speakers are industry practitioners who bring in-depth experience from the field to the classroom. Navigate the complex marketing landscape with them. 

Our principal instructor for this course is: 

Megan Yulga is a veteran of brand building and growth hacking. Passionate about sharing her experiences and her drive for marketing, Megan is a marketing expert who delivered highly valued speeches at events like the Mumbrella 360 Asia and Marketing Magazine conference.


Formerly, Megan is the head of the creative shop at, the new telco operator that launched in Singapore after 17 years. As the core to success, she partook in the brand conceptualisation to the launching process while leading the brand’s outreach to a global scale to Taiwan, Australia, Indonesia and more. She serves internal clients and establishes global brand strategies across channels. Her competence includes campaign strategy, end-to-end execution, PR, social, digital advertising, video, graphic design, UI/UX, web & CX.


As a social learning champion, Megan is currently the Head of Marketing at Tigerhall, where she pilots the global marketing team to attain outstanding business results globally. Working closely with various departments to develop and create new product launches, thought leadership and solution showcases.

Megan Yulga.webp

Megan Yulga

Head of Marketing at Tigerhall,
Former Head of Creative Shop at Circles.Life

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