Brought to you together by SMU Academy
Learn with SMU Academy
The role of marketing, branding and PR communications in the tech and fintech industry
Gain insights of real case studies and identify the various PR & marketing strategies
Discover the risks of marketing failures and how to overcome them
SKILLS YOU'LL GET
Inspired by the late Steve Jobs and the likes of many successful young FinTech entrepreneurs, the wave of financial technology entrepreneurship has transpired all over the world.
However, this seemingly realistic dream largely falls through as most FinTech and Tech startups end up failing and going bankrupt due to a multitude of reasons, one of them being their lack of marketing, branding and public relations (PR) communication potency in the FinTech industry.
Riding on the wave of FinTech entrepreneurship and Tech startups, this module aims to empower aspiring FinTech & Tech entrepreneurs with the marketing knowledge for startups in the hopes to achieve the dream envisioned.
1-Day: 9am to 5pm
WHO SHOULD ATTEND
Professionals interested in branding, marketing and public relation communications in startups
Entrepreneurs aspiring to have their own startups
Anyone interested to learn more about the brand building process
COurse FEES AND FUNDING
SGD1,080.00* (as low as SGD 124.00* using SkillsFuture Credits)
LEARN FROM INDUSTRY EXPERTS
Our instructors and guest speakers are industry practitioners who bring in-depth experience from the field to the classroom. Navigate the complex startup landscape with them.
Our principal instructor for this course is:
Peggy Wu is an Asia communications specialist with rich experience advising tech companies, corporates, MNCs and financial institutions on branding, marketing and communications.
Peggy was the former Head of Communications at Monk’s Hill Ventures (‘MHV’), where she built the reputation of the early–stage tech VC firm in Southeast Asia as the leading Series A fund in the region. She also advised the fund’s portfolio of over 30 companies including Ninja Van, ELSA, Glints, and KKday on communications for fundraising and talent acquisition.
Currently, she works as the Managing Director of Milkfish, a communications consultancy. Working closely with tech founders and business leaders in Southeast Asia, she thrives to build and protect brands and its reputation in the region. This includes communication strategies to raise profile among potential customers, build awareness among investors for fundraising, acquire sought-after tech talent and issue management. The strategy is then translated through brand, marketing and PR channels and tools.